Beijing accurate planning in the "small Food enterprises How strong brand "based on the continued introduction of" small Food How big the market size of enterprise, "This article focuses on small and medium food enterprises in brand positioning and brand communications strategies on how to develop effective post-market planning, how to understand the competitive situation, market segmentation, product line planning, channel planning, product Sell Terminal planning, product planning and sales management investment planning, etc., so that small and medium food enterprises in driving brand strategy and product marketing strategy, driven by sales of the product out smoothly and successfully Marx in "Capital" of the products mentioned to the goods breathtaking jump.
Small and medium food enterprises in addition to poor sales and stronger brand products are not available methods, the most important thing is to not grasp the bigger market means good products, not their own products in a reasonable, effective marketing plan. Beijing Precision Planning as the most professional market research and integration of the food industry Marketing Planning agencies, according to our 15 years of business success for many small and medium sized food marketing planning of field experience, the following 12 small and medium food enterprises bigger market, the core methods:
Method 1: Learn competitor situation Small and medium food enterprises must first do a large market for its products both direct and indirect competitors to do a thorough market research. Only by fully understanding the situation of the main rivals to compete effectively avoid risks.
Method 2: further to do market segmentation
The characteristics of their products according to consumer demand for further market segmentation, and find a suitable product features, greater market demand, but also to avoid the threat of strong competitors, market segments. Small and medium food enterprises can consider products with similar specifications to meet different market segments of a different class of consumers; also be considered simultaneously with the operation of different types of products in several different target markets, market segments to meet different types of consumer demand, eventually become one or several segments of a strong brand.
Method 3: SWOT analysis of the product
So-called SWOT analysis of the product is in consumers, sales channels and competitors on the basis of market research through the advantages of the product (Strengths), weakness (Weakness), opportunities (Opportunities) and threats (Threats) Comparative analysis further found that the products companies which own advantage; have any weaknesses; market opportunities where; What are the threats. Purpose is to promote the advantages of the product to overcome the disadvantages of products, identify potential market opportunities, avoid market threats. Small and medium food enterprises in understanding the position of consumer demand and competition for their products should do the SWOT analysis of science in order to have an objective for their product knowledge.
Method 4: Planning a clear line
Product line planning is the product brand strategy in planning small and medium food enterprises under the guidance of the product line architecture. Simply is: 1 can be used for different product categories, while a few target markets, to meet different market segments consumer demand for different categories of products; 2, also the price of the same type of product, taste, Package Capacity and the breakdown of product form, etc., while meeting the same consumer segment differentiation in different market needs; 3, small and medium food enterprises can use both product lines planning bigger and size of the market.
Method 5: Packing is the product of the face, taste is the product of thought
Packaging is the product of the face, taste is the product of internal thinking, like, like people's thoughts and character.