Popular Products in the Organic Super Fruit Industry

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Superfruits have high nutrient density, richly abound in antioxidants and may also contain fiber and health-sustaining phytochemicals. Their consumer appeal lies in the fact they offer a host of nutritional benefits for health, energy, longevity and beauty. Among the hundreds of fruits found in the elite superfruits category, the ones most talked about and considered to be in the running for the next most popular superfruits are the Maqui, African Baobab, Acai Berry and Chokeberry.

African Baobab, adansonia digitata, grows primarily in Africa. It has a tart and citrusy flavor and has a long history of traditional use. Baobab contains vitamins C, B1, B2, and minerals such as calcium, potassium, phosphorous, iron and magnesium. It also contains a high level of fiber and antioxidants. Baobab is considered to have more than ten times the antioxidant value of oranges, six times more Vitamin C content and more than twice the calcium level of milk.1-2

In 2008, the European Food Safety Authority approved of Baobab as a novel food ingredient. In 2009, the United States Food and Drug Administration approved GRAS status for Baobab. With consumer interest increasing for exotic fruits with health benefits, the Baobab is poised to become a billion dollar industry, according to a report by Ben Bennett from the UK's Natural Resources Institute (NRI) for the Regional Trade Facilitation Program (RTFP). Baobab can be found in personal care products, breakfast cereals, dairy products, sports and fitness drink products, and in vitamin and mineral health supplements as capsules, tablets or drink mixes.

Maqui Berries, aristotelia chilensis, are deep purple berries commonly found in Chile and Argentina. They are rich in minerals such as iron, calcium and potassium as well as vitamins A and C. So far the Maqui stands unbeaten as a superfruit with the highest antioxidant value. It contains flavonoid compounds such as anthocyanins and polyphenols. Research shows they may help support arterial health and blood circulation. Antioxidants are also known to support anti-aging and immune health. Whether herbal dietary supplements are in powdered or capsule form, Maqui berries offer a high dose of daily antioxidant protection.3-4

Acai Berries, Euterpe oleracea, are native to South and Central America. Introduced into the U.S. market in the 1990s, Acai is touted to be an antioxidant-rich superfruit with multiple health benefits, such as supporting healthy cholesterol levels. It also contains a good amount of fiber (about 14 percent) and 19 amino acids, along with vitamins and minerals such as vitamins A, B1, B2, B3, C, E, potassium, magnesium, calcium, copper and zinc along with plant sterols.

Acai berries are known to have fast-acting antioxidant potency. Their bioactivities are also seen in anti-inflammatory and immune functions. Acai berries may help nutritionally support oxidative stress and support healthy cholesterol levels. Acai continues to be a top-selling superfruit in both conventional and natural markets.5-7 Popular delivery forms for acai berry manufacturers may include capsules, tablets and powdered drink mixes.

Chokeberries, aronia melanocarpa, are shrubs native to North America. Chokeberries are a rich source of anthocyanins and therefore have high antioxidant potency. They contain dietary fiber along with vitamins C, A and E as well as minerals like potassium, iron and manganese. Fresh chokeberries (100 grams) can provide 35 percent of the Required Daily Allowance (RDA) for Vitamin C. The rich polyphenols in chokeberries are being studied for their liver-protective benefits. Chokeberries are known to support vascular functions and may help lower the risk of cardiovascular health.8-9 Chokeberry can be found in a variety of health and fitness products. Popular delivery forms may include capsules, tablets and powdered drink mixes.

Diversification in Superfruit Products

Touted with nutrients, fiber, probiotics (fiber), antioxidants, superfruits have become ubiquitous in the marketplace and are added to a host of food items to enhance their nutritive profile, antioxidant value and to incorporate delicious flavor. With products being sold all over the world, superfruits are a multi-billion dollar industry. You'll find these superfruits in juices, baked products, ice creams, cakes, baby foods and an array of assorted food items. They are also used in personal care products because of their anti-aging benefits and skin-protective properties.10

Because of their high nutritive profile, superfruits are also popular as dietary supplements and can be manufactured in innovative and convenient-to-take delivery forms. Producing and marketing a high-quality, consumer-targeted superfruit formula is easy with the help of GMP-certified, high-quality herbal dietary supplements manufacturers.

The team at Nutricap Labs can help you formulate your own customized herbal dietary supplement formula or we can help you improve an existing formula. With a decade of experience producing science-backed, superior formulas, we can help you target your consumer audience with a range of attractive superfruit supplements. Call (800) 494-6154 to speak to one of our knowledgeable product advisors or visit our website to submit your free quote request. Quotes are typically turned around in 24 to 48 hours.


  1. The African baobab tree (Adansonia digitata L.): principal characteristics and uses, Fruits, Volume 61, Number 1, January-February 2006
  2. Baobab Fruit Powder: http://www.phytotradeafrica.com/downloads/PhytoTrade_Afriplex-Baobab_Powder_sept_09.pdf
  3. Anthocyanins in berries of Maqui (Aristotelia chilensis (Mol.) Stuntz), Phytochem Anal. 2006 Jan-Feb;17(1):8-14.
  4. Polyphenols and antioxidant activity of calafate ( Berberis microphylla ) fruits and other native berries from Southern Chile, J Agric Food Chem. 2010 May 26;58(10):6081-9.
  5. Superfruits: where money grows on trees, SPINS, the leading provider of industry reporting and consulting services for the Natural Products Industry. (http://www.functionalingredientsmag.com/article/Trends/superfruits-success-falters.aspx)
  6. Antioxidant capacity and other bioactivities of the freeze-dried Amazonian palmberry, Euterpe oleraceae mart. (acai), J Agric Food Chem. 2006 Nov 1;54(22):8604-10.
  7. Diet supplementation with acai (Euterpe oleracea Mart.) pulp improves biomarkers of oxidative stress and the serum lipid profile in rats, Nutrition. 2010 Jul-Aug;26(7-8):804-10. Epub 2009 Dec 22.
  8. Effect of Chokeberry (Aronia melanocarpa) juice on the metabolic activation and detoxication of carcinogenic N-nitrosodiethylamine in rat liver, J Agric Food Chem. 2009 Jun 10;57(11):5071-7.
  9. Combination therapy of statin with flavonoids rich extract from chokeberry fruits enhanced reduction in cardiovascular risk markers in patients after myocardial infraction (MI), Atherosclerosis. 2007 Oct;194(2):e179-84. Epub 2007 Feb 21.
  10. Novel botanical ingredients for beverages, Clin Dermatol. 2009 Mar-Apr;27(2):210-6.
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Kevin A has 1 articles online

Nutricap Labs is a full service herbal dietary supplements manufacturer and acai berry manufacturers.

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Popular Products in the Organic Super Fruit Industry

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This article was published on 2010/10/26