In Balzers (Suzhou) Co., Ltd. Chengdu Branch coating the occasion of opening "Tools Technology" magazine reporter interviewed Balzers China president David? Rich Mr. Lowndes.
David? Mr. Fu Lowndes first to Balzers in the Chinese market in recent years, a good development trend of the views expressed. He said the success of the Balzers, the very important point is that there is a well-known brand in the world. Before we entered China, there are a lot of people know Balzers coating products in the market is the best. Of course, this also depends on how you open up the market, to convince your customers trust your products. We are currently increasing investment in China, more and more rapidly, mainly to how to better close to our customers. 4 years in China, we built four coating center, next year we will double the number of coating centers. We hope that a deeper footprint in China, when we have important product, even more important to have sources close to the customer. Promotion of these products, it is necessary make appropriate recommendations to customers, it is very important. We mainly do this through training. Balzers on different levels and positions of staff training to enable them to fully understand their work and requirements. Oerlikon Balzers is committed to finding ways to culture between Europe and China combining shortcuts and methods, which is also important, so that China's market can be Balzers to success. At present this market is growing rapidly, rising productivity and efficiency, these and our expectations of the market is consistent. Balzers can solve these problems.
Currently there are many coating companies in China formed a competitive market situation.
For this, the rich, Mr. Lowndes that competition itself is a good thing, everyone benefits in the competition. Balzers not rely on cheap to win, we provide best products and services. And our competitive peer learning capacity, quickly, this is a good thing for us, can we ever vigilant to accelerate our development speed. We hope that the Chinese have any coating challenges related fields, and can do better. We have done well in some areas, in some places still need to continue efforts. Balzers products in the Chinese market share of 15% to 20%, the share is already the largest PVD coating company, than any other coating companies to be much higher, now Balzers share in the global market about one third of China's market potential has not been fully played out, mainly because China is too great, compared with Europe, much larger area and population. In addition, the company engaged in the coating business more active, more than about 60.
When asked, Balzers coating products technically fully meet customer requirements, the rich, Mr. Lowndes said, Balzers coating products have many applications in aerospace, many countries in the world doing very well. Start time in China, not too long. So far, Balzers Coating in the automotive sector do some more. As to not be able to meet customer demand, but also the customers satisfied with our products. Some of the problems we face, the current situation of Chinese clients some equipment, processing conditions can not fully play the advantages of coating. Nevertheless, they still clearly see the increase in production caused by the coating, stable quality and cost reduction. The current trend is still quite favorable.
Mr. Fu Lowndes also introduces some Oerlikon Balzers of the research and development. Balzers Headquarters R & D team in Europe, more than 80 people; in different countries and regions, many famous universities and local cooperation. From the Oerlikon Group, there are more than 200 scientists to work for us, so definitely no shortage of R & D capabilities. Wide range of customers in China, we also address the special needs of some special development. In order to promote the development of the Chinese tool manufacturer to make advanced tools to accelerate the application of Balzers in many cases, such as customers experiencing technical and processing problems, it will actively give relevant recommendations. We are the world's largest tool companies have in-depth cooperation with the development of new products and projects. As the industry standard because, for the commercial confidentiality of our international customers will not be free to public disclosure, as a coating company, we are just tools in the field in general message to everyone.
Currently, in addition to coating coated products company, many large manufacturers are doing coated tools, the rich, Mr. Lowndes said, we not only provide coating services for Chinese customers, but also to provide coating equipment. Differentiated needs of the market, each company has its own special products, they will continue to pursue innovation.
Turning to the views of the future coating technology, the rich, Mr. Lowndes said that there is a trend in the industrial development, all machine tools and tools in the pursuit of the limit, many areas of encouraging people to explore things of interest. Pursuit of higher cutting speed, cutting more hard materials, which require the help of coating technology, so the development of the market requires constant development. In fact, we did not introduce many new products to China, for example, for milling A Kenuo that coating, coatings for drilling Hai Mika, mainly due to China's market was not ready Chinese companies still can not coating equipment results give full play to the situation, and therefore use of these coating products will be very very expensive, so it is not promoting. Currently dedicated to the promotion of new products, software is continually improved to provide a better platform, including new applications of new products. As we saw in Chengdu Yi Nuowa equipment, we can carry out PVD alumina coatings.