Market Research, Product Management Importance and Benefits for a Product

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Their primary role of product management is to make companies truly market and become customer driven by listening and ensuring customer input is used internally in the organization to improve the business. It is sometimes skipped that these activities are part of promotion, which is one component of a true marketing function. To define the message, you must first define the product and then define the benefits that the product delivers. The aim of product marketing is to know and understand the customer so well that the product or service fits him and sells itself.

The product management process can be understood as it is the voice of the customer as well as deliver information about the market to the internal departments or operations that require this information/input.  So, it becomes very much required for a company to understand that what the market is saying and what it requires. This strategy can lead to a good product management and product marketing as well.

There are two methods of marketing research, namely primary research and secondary market research. Primary research aims to understand customer motivations, opinions and needs through quantitative and qualitative field research. In contrast, secondary market research uses already existing sources of information to gather the data or information.
Market research is necessary for any sort of business nowadays. It helps businesses to be familiar with the market conditions, desire of consumers and rules laid out by Government. Also you know number of competitors and their hold in a market, economic trends, technological advances, and numerous other factors that runs business smoothly.
Marketing research helps the marketers to make a decision about the product or service. There is lot of risks if we do not go with market research for a particular product or service. Sometimes a marketer might believe that the new product or service is useful for the customers.

Confianzys uses strategy and tactics to develop and market products. Strategy is required to plan for the future by evaluating competition and positioning a product. Tactics are needed for creating effective promotional campaigns, tracking sales, and finding out what customers want. Product managers strongly influence business success as they manage and strengthen product brands.

Confianzys provides training on customer relationship management in India. There is a great opportunity to learn skills related to market and product as well. Through Confianzys you can be a part of product management, customer management training program in India.

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Rupesh Shukla has 11 articles online

Confianzys is a well known, product management, customer Management, market research company India, providing training in effective marketing research, customer management and product marketing.

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Market Research, Product Management Importance and Benefits for a Product

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This article was published on 2011/04/09