Advertisement is extremely crucial for a product to sell. For a product to be bought and used by people, they need to know about the product first. This is where advertisement comes in. Advertisement is a method of instructing people about the product, and letting them know how it can benefit them. Advertising is used as a medium whereby the recipients can be persuaded to buy a product by convincing them about the benefits. Advertising strategies have developed greatly, and research into myriad factors including the social sciences has been helpful in developing them.
The creative ads you see produced by advertisement agencies are filled with appeal and glitz, and fact is that advertisements form a good part of how we view the company or the product. The image projected is extremely crucial, and has to fit the exact market aimed at. All in all advertisement is an important tool to make people aware of the product, and in addition, project a positive image of the product as well as persuade people to buy the product. Advertising strategies nowadays are extremely influential.
Advertisement is thus a positive implement and is essential for economic growth, but it is not without some social costs. Criticism has been made of the psychological tricks used in certain advertisements, public space being filled with billboards, inundation of spam and pop ups on the Internet as well as the stereo typing that is created, wherein ads persuade more than to buy a product, they preach a different way of life by selling ideas, rather than goods, on the spot. Among the chief criticisms encountered by advertising, effect of advertisements on children has been among the top most, and what we shall deal with here.
Effects of advertisement on Children
Kids are among the connoisseurs of advertisements; they are extremely good at identifying logos, singing along to jungles, quoting slogans and the like, and are at most times fascinated the by products sold. They nag parents into buying commodities. But there is more to this, ads have a way of distorting reality and creating fake ideals and. When ideas on how to behave, what is cool and what is not is picked from advertisements, there is certainly something to worry about, on how influential these advertising strategies are.
Kids are the age group that is least resistant to advertisement, and the effects of advertisement on children cannot be ignored under any circumstance. Advertising to children below twelve has been banned in numerous countries. Children when attracted to the artificial world created by advertisements are seen to lose happiness without materialistic gains. There is also the danger of bad habits like junk food eating is picked up from advertisements, which certainly needs to be controlled.