Unless a product is packaged well, it cannot attract the buyer to make a purchase. Packaging of the product is very important and a very relevant process in every industry. Whether we talk about service or goods industry, packaging is important so as to attract the customers towards it. A good package is the one that supplies all the relevant information about the product, its manufacturing date, expiry date, features, contents, use, manufacturer, brand, etc. It is the first thing that a customer looks at and is lured to make a purchase. When it comes to coffee packing, the requirements from its packaging are the same. Coffee is a powdered item that requires a different packing pouch when compared to other items that are in solid state. Coffee is also an expensive consumer good. Therefore, it is necessary that an appropriate coffee pouch must have the following features:
It must be air tight so that the air cannot enter the package from any side.
These pouches must be available in different sizes since different people require different quantities of a product for example, for an individual, a sachet is suitable, but for a family a jar of coffee is a better option.
Coffee has many flavors such as strong, mild, premium, cappuccino, etc hence it is important that the packing pouch should have the information regarding such features of the coffee so that the customer is ensured that he is buying the right product.
With the right mix of the packaging material, design, size, combination, font, pattern and other features of the product, a company can boost up its sales significantly.
These pouches are a source of increasing the shelf life of a product whether in solid or liquid form. These basically prevent the contact of the food items with the air and hence increase their life. Another advantage of using packing pouches is that the product is protected from all weather conditions as well as from any damage during the transportation of the product form the place of manufacture till it reaches the end consumer. Hence, these are a wholesome source of protecting the product and providing all the relevant information about the product that is contained in the pouch. These can be made in different colors such a red, green, blue, brown and anything that a person can think of.
All these result in higher sales, lower costs of maintenance and better visibility to the consumers.