British consumers have not stopped buying professional beauty products and other similar items, it has been found.
According to research conducted by Mintel, the appetite among people in the country for beauty care accessories and other such things has not been rocked by the recession, the Daily Mirror reports.
The firm polled more than 2,000 people on their shopping habits and found products that made them feel more confident about their appearance were popular.
For example, a total of £13 billion was spent on hairdressers, make-up and professional beauty products last year.
And it was not just women who were keen to impress with their looks, with men forking out £850 million on pampering products.
This was attributed in part to the increase in the male celebrity culture of glamour, with the likes of David Beckham and Cristiano Ronaldo raising the stakes for gentlemen across the land.
Responding to the findings, research director Richard Perks said: "Britons certainly like to go out and shop.
"Part of the reason is that the recession has not hit consumers. We used to be known as a nation of shopkeepers ... but now we've turned into a country of shopaholics."
Mintel's study came after the release of findings from uSwitch, which also revealed Britons are keen to part with their cash for goods such as beauty care accessories.
Nearly a quarter of those surveyed by the firm (23 per cent) noted the recession had not caused them to alter their shopping behaviour.
It was also found that women spent a greater proportion of their disposable incomes on buying products.