One of the most common problems made by those who are new to affiliate marketing, is that many of them tend to focus on niche products, rather than those products with a proven track record. What you need to realize is; if you want to make the big money that you see the big dogs making, you need to follow in their footsteps. Essentially, if you want to make big money you need to source products that sell themselves. In other words you need to pay less attention to your own preferences and pay more interest to the desires of your customers.
Another crucial point to consider is that whichever product or service you choose to promote, you need to ensure a certain level of sustainability. Ideally you need to choose a product or service which enjoys a continuous high level of demand and one which can be recycled over and over again. Furthermore one should choose a product which can be up-sold alongside other products. Of course it goes without saying that one should never concentrate entirely on what you sell, but instead, you should pay particular attention to the manner in which you sell. Providing you do this you will be in a position to enjoy commission for many years to come.
If by any chance you're starting to feel a little concerned regarding what product or service you should promote, don't worry because it's perfectly understandable. Perhaps you thought you had it all worked out and now you're drowning in a sea of uncertainty instead. However the purpose of this book is to retrain you and to teach you the correct way to make a noticeable amount of money just as the big dogs do. After all, why would anyone in their right mind want to see a trickle of money rather than a fountain of wealth? Additionally, we will go as far as to show you how one can determine which products sell and which products don't.
I'm not a professional!
Right, now that we've managed to change your views regarding selling niche products, and also that feeling of comfort you were experiencing regarding the product you had in mind, let's talk about how this problem can be resolved.
Let's face it; it is obviously a lot easier trying to sell a product or service that you're comfortable with, particularly in the beginning when you're still attempting to develop your marketing and pre-sales strategy. What I'm trying to say is, if you're an expert on a certain topic or on a certain product then you could probably have a complete website setup within a day, including tons of content. On the other hand, if you chose to market a product which you know nothing about, you could well find yourself spending months doing research before you yourself can sit down and produce relevant content.
Good, now you have the answer. Does it make sense to you that you should sell a product with which you are comfortable, or do you think you should choose a product that you know nothing about? Remember, if you opt for the latter, you will need to become an expert first. Of course, when you were born you weren't an expert at anything but through hard work and dedication, you have acquired a vast amount of knowledge. These same principles apply it to Internet marketing.
Contrary to what you may believe, it is possible to become an expert simply by doing research regarding the product or service you wish to promote. Above all else there can be no doubt in your mind that it is in your own best interest that you become an expert, with firsthand knowledge of the products you intend promoting.
Having said that; there is still something else which needs to be considered and that is that one can still be a successful affiliate even if you're not an expert. The reasons for this being; that given enough time you will more than likely become an expert anyway. Until such time however, you can simply allow your parent affiliate program to do all the heavy work. In fact, providing you choose a reputable company all the tools you need are already waiting for you. Essentially, all you need to do is drive customers to their website. Trust me, if you choose the right products and you target the right markets, they will never be any shortage of information.